Americans’ connection to their homes has deepened in recent years, and new data shows this sentiment is influencing the way they buy, rent, and view real estate. According to the latest National Housing Survey from Fannie Mae, 44% of U.S. consumers say their home has become more important to them, while only 10% say it has become less so.
As we continue to navigate a fast-evolving housing market in Los Angeles, these insights are a valuable guide for buyers, sellers, and agents alike. Understanding what people truly value in a home is key to navigating the new expectations of today’s real estate landscape.
Why Consumers Say Their Homes Matter More Now
Fannie Mae’s survey points to several emotional and practical reasons why homes are gaining importance:
- 63% say location makes their home more valuable — This reinforces how vital it is to live near family, work, good schools, and community infrastructure.
- 59% cite a sense of security — Homes are increasingly seen as sanctuaries in a volatile world.
- 49% value the ability to enjoy leisure at home — Whether it’s remote work, home gyms, or simply spending more quality time with loved ones, home functionality matters more than ever.
Top Home Features in Demand for 2025
As consumers rethink their relationship with homeownership, certain features are standing out as priorities:
- 🏡 Outdoor living spaces (69%)
- 🎨 An extra room for hobbies or remote work (61%)
- 🌿 A yard for gardening (60%)
In Los Angeles, where the climate favors year-round outdoor living, these preferences offer sellers a huge opportunity. If you’re listing a property with a large backyard, outdoor kitchen, or bonus room, now is the time to spotlight those features more prominently than ever.
Multigenerational Living Is On the Rise
Another key takeaway? The demand for multigenerational living is growing.
- 46% of renters and 42% of homeowners say they would pay more for a home with enough space to accommodate extended family.
Whether it’s aging parents, adult children returning home, or shared financial responsibilities, buyers want flexible layouts and floor plans that allow them to live with loved ones while maintaining privacy and comfort.
In Los Angeles neighborhoods like Brentwood, West LA, Pacific Palisades, and Sherman Oaks, demand is rising for homes with ADUs, in-law suites, or multiple primary bedrooms.
What This Means for Los Angeles Buyers and Sellers
If you’re a homeowner considering selling, this data is a strategic goldmine. Buyers are placing more emotional and financial value on homes that offer:
- A sense of safety and stability
- Smart layouts with extra rooms or ADUs
- Backyards and outdoor space
- Desirable locations with access to community amenities
If you’re a buyer navigating today’s market, this report reinforces the need to think long-term. Look for homes that can serve multiple functions — work, play, relaxation, and possibly even housing extended family. Even if prices remain high, investing in the right property with these features could pay dividends in quality of life and future resale value.
Agent Insight: Use This Data to Win
Agents, this is your moment to position yourself as a market expert. Make sure your marketing materials, listing descriptions, and social media content align with these buyer motivations.
Ask yourself:
- Are you emphasizing outdoor space, safety, and flexibility in your listings?
- Are you educating sellers about the growing demand for hobby rooms and multigenerational floor plans?
- Are you helping renters understand the value of buying, even if it means finding creative financing to overcome affordability challenges?
In an uncertain economy, one thing is clear: Americans want homes that offer more than just a roof over their heads. They want a sanctuary that supports their lifestyle, values, and future.
📞 Contact Abdo Pierre Faissal for unparalleled real estate service.
📧 [email protected] | 📲 310-620-1038
Let me know if you’d like this turned into a newsletter or formatted for social media too!